Business English Tips to Gain Good Impressions with Potential Clients

By 5 March 2018 Video lessons 15 Comments
Make a Good Impression on Potential Clients

Hey there, and welcome to Speak English with Christina, where you’ll have fun becoming fluent in American English.

Watch this episode now!

I have a question for you: How comfortable do you feel using the telephone in English? And when you call potential clients, do you make a good impression?

Even if you’re not totally comfortable on the phone, if you want to pitch your offer to clients, you have to phone your clients at some point. And today, you’ll learn how to make a good first impression when you call a potential client in English.

Let’s go!

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Before we look at any expressions, here’s something to keep in mind. Your intonation and pronunciation are extremely important on the phone. We can’t see you, so we hear your personality, your enthusiasm, and your positivity in your intonation.

As we say: “It’s not what you say, it’s how you say it.” So all during this video pay special attention to my intonation when I give you the key phrases. Even stop the video to repeat and practice your intonation.

Introducing yourself clearly

For this episode, we’ll suppose that you’re calling a new potential client, with no appointment. In English, we call this cold calling. In the first 30 seconds of your call, your prospect should learn who you are, why you’re calling, and what you do.

Here’s an example. Let’s imagine I work in transport logistics and want to talk with shipping companies.

Hi, my name is Christina Rebuffet. Remember your intonation. Then pause a second for them to process what you said.

Next, “I’m calling from CRB Logistics”  Again, a short pause to let the prospect process what you said.

“In one sentence, what we do is help companies ship products to South America more quickly and at lower prices. Is this a bad time for a quick chat?” Be sure to watch the video to practice the intonation.

Notice that you didn’t say “Is this a good time for a quick chat?” People have the reflex of responding “No, sorry, I’m busy right now.” But we put a little extra stress on “bad time”, so people will more likely respond “Um, no, this is ok.” Or something similar.

Show you know them

If possible find a little information about your potential client. This way, you show that you took the time to learn about them and choose to call them for a specific reason. You’re not just calling a long list of random people.

For example, you can say something like “I saw on your company website that you ship goods out of ports in Florida and Texas.”

If it’s an individual, maybe you looked at their LinkedIn profile, or a personal site. Or maybe you read about them in a business magazine. The important thing is to show that you’ve researched them a little.

Start by asking, not pitching

Next, ask a few questions to learn more about your prospect. If we continue from the introduction, this sounds like: “I saw on your company website that you ship goods out of ports in Florida and Texas. Can you tell me more about your shipping process?”

Then, let them speak. Listen and take notes. As you listen, use discourse markers to show that you’re actively listening.

In my course Successful Small Talk, there’s an entire lesson on discourse markers! Little words and sounds like “Umhm”, “Got it,” “Interesting”, “I see”, etc. to show that you’re following.

If you just sit in silence as the client talks, they may think the line cut! So it’s important to show you’re listening with your voice.

Here are some other questions you can ask. Again listen to the video and repeat this to work on your intonation:

What is your current process for shipping to South America?
Who do you work with, like what types of clients or partners?
What challenges do you face when you ship goods?

Of course adapt the questions to your own activity and potential clients! But I don’t have to tell you that!

Thank and summarize

After you’ve asked questions, listened to their answers, and made notes, thank them for sharing the information. Then summarize what you understood, just to be sure.

Thank them by saying “Thanks for sharing all of that information.” For the intonation, be sure to watch the video!

And start your summary with “If I understand correctly…”

And you can structure your summary as:

  1. What their company does
  2. How they currently do the activity you discussed
  3. Who they do it with
  4. The challenges they have

Try to keep each part to just 1 or maybe 2 sentences. The summary is just to show that you totally understand your prospect’s situation before launching into your pitch.

As for how to pitch in English, that will be the subject of another episode! But now you have the exact steps and expressions you need to make a good impression when you cold call a potential client.

Be sure to watch the video, pause, and practice to have correct, friendly intonation!

Now, what about you?

How do you feel before you have to call a potential client or partner? How do the calls go, in general? Let’s continue this conversation in the comments!

And if you want to immediately understand 12 everyday expressions that Americans say fast, get my American Accent Survival Kit, a free pronunciation and comprehension lesson with exercises.

And of course subscribe to my channel, so you get a new English lesson each week! Thanks for watching Speak English with Christina, and I’ll see you next time!

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