If you’re not sharing your expertise online, you’re leaving money—and clients—on the table. For European entrepreneurs, staying quiet often feels like the “right” thing to do. You don’t want to…
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Category Archives: Non classé
Introduction: Why European Service Providers Struggle with American Clients For European service providers, pitching to American clients often feels like navigating a different world. Cultural nuances, expectations around pricing, and…
When I build a new program, I always start the same way: Talking to potential clients for that program. If you want to sell your services more easily, you must…
You’ve nailed your ideal American client and refined your pitch, but now comes the tricky part: promoting yourself in a new culture where confidence and visibility are key. For many…
You’ve identified your American ideal client persona, but now comes the next challenge: How do you pitch to them effectively? For many European entrepreneurs, the way you present your value…
For European entrepreneurs, clearly identifying your American Ideal Client Persona (ICP) is the key to unlocking success in the US market. This is the first, essential step to build a…
This week, I talk to James Donovan, of Nine Two Media, a Canadian lead generation agency specialized in helping CPAs (certified public accountants) get more leads for their firm. …
If you’re a web developer, a digital marketing expert, an agency founder or a coach, this week’s newsletter is for you. Today, I’ll explore how European service providers can secure…
I remember when I started my business in France, and had to go out and find clients, it was a HUGE challenge. Finding clients in your own culture and language…
Yesterday was Day 1 of VivaTech, where I’m at this entire week. It’s the biggest tech event in Europe, that almost rivals CES (the Consumer Electronics Show in Las Vegas). …
