If you’ve been following us as “American Market Alchemist”, you know our mission has always been clear: helping European entrepreneurs attract more American clients and thrive in the U.S. market.
Today, I’m thrilled to announce a major transformation:
We’re evolving, to become TransAtlantia.
This isn’t just a name change—it’s a new chapter in our journey, one that reflects not only where we are today but where we’re heading.
I want to share why we made this change, what TransAtlantia stands for, and what’s next for the entrepreneurs we serve.
Let’s dive in!
(You can also listen to me tell the story of the change in this podcast episode)
Why the Change?
Let’s start with the big question: Why change the name?
When we launched as American Market Alchemist back at the end of 2023, it was kind of an experiment.
So I had a little fun with the name (because business is hard work, but I believe we should inject a little fun too!)
I liked the image of an alchemist, creating gold from basic ingredients.
And since our goal is to help European entrepreneurs succeed in the US–create gold, we could say–I thought it was an evocative name.
But with time, as our activity got traction, I felt it was too long. “I’m Christina Rebuffet-Broadus, founder of American Market Alchemist”… way too many syllables there!
After some brainstorming, researching, and ChatGPTing, I came up with TransAtlantia. Shorter, simpler, and just as evocative.
It’s bold, aspirational, and grounded in the belief that European entrepreneurs don’t just want to adapt to the American market—they want to lead, inspire, and be recognized for their excellence on both sides of the Atlantic.
Building bridges across the Atlantic, to build up entrepreneurial success in the U.S. market.
My Vision for the Future
So, what does TransAtlantia stand for?
My vision is simple but powerful:
I envision a world where European entrepreneurs lead and inspire on both sides of the Atlantic.
This means:
- A world where European entrepreneurs are recognized globally for their excellence and innovation.
- Where they influence American entrepreneurs as much as they are influenced by them today.
- And where they’re justly rewarded—financially, professionally, and personally—for the immense value they contribute to the world.
At TransAtlantia, our purpose is to make that vision a reality by empowering 1,000 European entrepreneurs to become leaders in their fields, make their mark in the U.S. market, and spark a transatlantic revolution of collaboration and growth.
This isn’t just about helping businesses succeed.
It’s about creating a global exchange of ideas, culture, and innovation that leaves a lasting, positive impact.
I believe that when we come into contact with other cultures, when we strive towards similar goals together, when we break down the barriers that separate us, we create a better, more tolerant world. And we certainly need that right now!
What Stays the Same, What’s New?
Now, let’s talk about what’s staying the same—and what’s evolving.
What’s staying the same:
Our mission to help European entrepreneurs break through language, cultural, and mindset barriers to connect with U.S. clients is unwavering.
- I’ll continue providing free resources, workshops, strategy evaluations and strategic game plan sessions to help you become more visible, valuable, and well-connected with American clients.
- We’ll also continue the activity of my first company: Business English communication coaching for those of you who need to become more confident doing business in English.
What’s new:
With TransAtlantia, we’re expanding our focus to create more opportunities for transatlantic collaborations and business growth:
- We’ve launched our new Transatlantic Entrepreneur Accelerator to help you position yourself as a leader in the U.S. market. (And 5 people have already joined!)
- We’re launching new programs and events that bring together European and American entrepreneurs for real-world business opportunities.
- You’ll see us diving deeper into intercultural communication strategies, cultural differences, American buyer psychology, and sales & marketing skills adapted to the U.S. market, to help you get American clients.
- And we’re creating a community of Transatlantic Entrepreneurs—a space where leaders and ambitious entrepreneurs like you can connect, share, and grow together.
This name change reflects not just what we do but who we are and who we serve.
Why This Matters for You
If you’re a European entrepreneur reading this, you might be thinking: What does this mean for me?
Here’s the truth: We know that building trust, communicating clearly, and standing out in the U.S. market can be challenging.
You might feel held back by language barriers, cultural differences, or even your own confidence.
That’s why we exist.
Our goal is to help you:
- Find and convert American clients so you can grow your business to new heights.
- Build trust and credibility that transcends borders, despite language and culture differences.
- Become the reference in your industry, recognized for your expertise and value, on both sides of the Atlantic.
We believe that with the right support, you can achieve more visibility, more engagement, and more connection with American clients.
And ultimately, you can build a thriving transatlantic business that transforms not just your income but your impact.
The Future of TransAtlantia
So, what’s next for TransAtlantia?
Here’s what we’re working toward in the coming years:
- Expanding our impact: We’re on a mission to empower 1,000 European entrepreneurs to become leaders in the U.S. market.
- Redefining success: We want to redefine what it means to be a Transatlantic Entrepreneur—one who inspires, leads, and collaborates across cultures.
- Shaping a better world: Imagine a future where the boldness of American business meets the humanist ideals of Europe. A world where transatlantic collaborations drive innovation and create lasting, positive change.
That’s the future we’re building together, and I want you to be a part of it.
Join the Movement
As we embark on this next chapter, I want to invite you to join us.
Visit our updated website at transatlantia.com to learn more about our programs and upcoming events.
Follow me on LinkedIn for insights, tips, and strategies to help you thrive in the U.S. market.
And if you’re ready to take your business to the next level, let’s talk.
Together, we can break barriers, seize opportunities, and create a world where European entrepreneurs lead and inspire on both sides of the Atlantic.
Here’s to the future of TransAtlantia—and to your success in the U.S.
NEW & NOTEWORTHY!
- The final TransAtlantic Entrepreneur workshop of 2024 is on Dec. 11 Click here to save your spot and learn how to attract American clients to your business!
- Our new website is live! It’s still a work in progress. I have to add images and make it prettier, but you can get a first peak here: https://www.transatlantia.com
- My accelerator program, the Transatlantic Entrepreneur Accelerator is also live! 5 people have already joined! If you want to know how I can help you attract American clients, click here to learn more.
- (The first 5 people got an -80% discount on the program. The next 5 will get -60% off. And the next 5 will get -40% off… you get the picture)
